Ep 465 - How To Pitch & Present Yourself To A Podcast With Spencer Carpenter

Author to Authority

Spencer Carpenter is a seasoned professional with a diverse background in the music industry, including experience in booking concerts, organizing music conferences and festivals, running record labels, and managing artists. He has also founded Outlier Audio, a full-service podcast booking agency. Carpenter believes that podcasting is an effective strategy for audience engagement and marketing, emphasizing the importance of providing value and expertise to the audience, rather than just pitching products or services. He values the ability to see how much someone knows about a topic through interviews and believes that providing a tremendous amount of value is key to successful podcasting strategies. Join Kim Thompson-Pinder and Spencer Carpenter on this episode of the Author to Authority podcast to learn more about effective podcasting strategies for audience engagement and marketing.

Episode Outline:
(00:06:18) Podcast Interviews: Connecting Through Stories and Expertise

(00:09:42) The Art of Pitching Catchy and Specialized Topics for Podcasts

(00:10:05) Creating Engaging Bios for Podcast Pitches

(00:14:29) Connecting with podcast hosts made easy

(00:19:17) Crafting a compelling pitch for podcast success

(00:32:12) Leveraging long-form podcasts for effective marketing

Bio:
Spencer Carpenter is the founder of Outlier Audio, a full service podcast booking agency that represents talented entrepreneurs, business professionals, securing them podcast interviews.