Business Branding - New Year, New You? Ep. 050

Maker Lounge Podcast

Today I’ve got a couple of my good friends and we’re going to chat about what is a brand and find out is it important. Then we’re going to talk and answer the question, is it ok to rebrand if your business has changed. See what kind of changes we’re going to be making on the podcast, and as always, feel free to join us over on Patreon so we can build this community of makers and support one another at http://www.patreon.com/makerloungepodcast.

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Matt (Host) with Voeltner Woodworking: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.linktree.com/voeltnerwoodworking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Trey (Handcrafted by Trey): https://www.instagram.com/handcrafted_by_trey/

Steve Moseley (Making at Home): https://www.instagram.com/makingathome/

Nick Poole (Dylan Custom Carpentry): https://www.instagram.com/dylancustomcarpentry/

Sponsor of today's episode:

This episode is sponsored by SurfPrep Sanding. Thanks to SurfPrep for sponsoring this episode and providing a discount code for the listeners! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.surfprepsanding.com?aff=51⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and enter the code "MAKERLOUNGE" for 10% off their website! I've been using SurfPrep for a couple of years now and can speak very highly of the product and company.

Join us on Discord* at https://discord.gg/EB9QduHr

*Patreon members get access to ALL Discord threads, freeloaders are welcome to join the General discussion. ;) All are welcome.

Mentions in this episode:

Daren Guillory (Logo designer for Voeltner Woodworking): https://www.fournir.co/

Premo (Logo Design): https://www.instagram.com/premo/

Timestamps 00:00 Introduction and Sponsor 01:12 Welcome to the Maker Lounge Podcast 03:29 Is Branding Your Business Important? 04:25 Rebranding and Name Changes 06:16 Evolution of Business and Rebranding 09:35 Considerations for Rebranding 16:15 Choosing a Brand Name 22:24 Creating a Versatile Logo 29:03 Separating Business Divisions 36:38 Personal vs Business Branding 43:45 Simplicity and Versatility in Branding 48:07 Marketing and Advertising 50:28 Branding and Personal Names 54:15 Branding and Credibility 55:41 Branding and Pricing 56:11 Branding and Custom Woodwork 57:34 Branding and Festool 01:00:25 Branding and SawStop 01:04:13 Applying Branding Lessons 01:05:41 Pricing and Value 01:08:03 Wrap-up and After Show
Thank you to our patrons!

Rockstar!: Jimmy McAnally, Wimm Design, Calvary Customs LLC, Cleancut Woodworking, Bailey Thompson, Dave Garcia, Broken Lead Woodworks, Dylan Furniture, Shock The Fox, Don Patterson, Corey Davoll

Groupie: Making at Home, J&E Designs, Temecula Yard Designs, Graybeard Woodworking

Season Ticket Holder: 513Woodworks, Andy Bird Builds, David Hopkins, Patriotic Pines of NC, Brad with Brad’s Customs, Meri Faria, Overall Makerworks, Dad Crafted, David Miller, Dennis Stilger, Odes Gish

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