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EP109: "Helen Woodbridge, Easyfairs, M&A strategy + the acquisition of Southern Manufacturing & Electronics" #eventprofs
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In early January 2024, Easyfairs, the world’s largest privately owned exhibition organiser, announced the acquisition of European Trade & Exhibition Services, organiser of Southern Manufacturing & Electronics, bolstering its already extensive engineering and manufacturing portfolio that incorporates Advanced Engineering as well as many other brands across Europe. Read the full press release here In this exclusive interview Helen Woodbridge, Head of Business Development at Easyfairs, provides an insight to the reasons behind the acquisition, why M&A is an important growth tool and how a business and its shows are integrated post acquisition.
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