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CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

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Manage episode 397273541 series 3529406
Content provided by Brian Strauss and Demand Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Strauss and Demand Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.

Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.

Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/

Apply to join Demand Collective at demandcollective.io

"The Demand Gen community you wish existed sooner."

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 397273541 series 3529406
Content provided by Brian Strauss and Demand Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Strauss and Demand Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.

Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.

Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/

Apply to join Demand Collective at demandcollective.io

"The Demand Gen community you wish existed sooner."

  continue reading

8 episodes

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