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Ep. 150 - Unchartered Discussions - Anika Luthra
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The conversation with Anika Luthra continues to unchartered waters... Analyzing the importance of research before starting a new business or a marketing strategy. Explaining how to gain alignment of purpose with business vision by understanding the why, what, and how of a business.
Anika Luthra is a dynamic entrepreneur, Coach Consultant, Research Storyteller, Brand Strategist, and Change-maker, Anika Luthra, Founder & CEO, of Creative Notion brings creative thinking and passion to help brands discover their paths to success. Anika has been fascinated with the power of brands in supporting the evolution of products and services that build customer connections through the satisfaction of needs. When needs are met, happiness is created, and this pursuit of spreading happiness in the world has been the core of her professional journey which began in the Branding/Advertising space.
For over 15 years in her career, she has worked with local and international brands in B2B and B2C industries all over the world to help transform them through strategic thinking and commitment to building and sustaining long-term, collaborative relationships.
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