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You Don't Need Leads To Grow Your Business
Manage episode 398342218 series 3449532
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In this episode of Elevate and Accelerate, we challenge you to consider whether you are really after leads. Our host Zack Viscomi proposes that you are not. In fact, you see leads as the solution and the goal, whereas Zack sees leads as the band-aid.
You want leads to grow your business, but thousands of poor matches don't convert to thousands of great clients.
Today, Zack explains why a Media company, versus a marketing company, should be running your social media.
In this content first world, customers and clients want to see the genuine article, the real deal. If you aren't putting your authentic self out there, the modern client won't give a second look. But if you are...you'll have a loyal customer for life.
This and more in today's episode of Elevate and Accelerate with Zack Viscomi.
Chapters:
0:00 - Intro.
0:50 - Grindset vs. Mindset.
2:20 - The Old Guard...LEADS LEADS LEADS.
5:10 - The New Guard.
7:20 - We Can't Buy Trust.
8:10 - Skill Doesn't Matter If People Don't Trust You.
8:43 - Three Things To Know
9:00 - Don't Put The Leads Cart Before The Content Horse.
9:45 - A Quick Example Of A Content First Entrepreneur.
12:10 - Building Authority.
13:50 - It's All About How YOU Show Up.
14:50 - Perception Is Reality.
17:16 - Are You Having Fun? You Should Be.
19:55 - Command Your Industry By Being An Expert.
21:10 - Marketing Vs. Media Companies.
22:53 - Closing Remarks.
24:00 - Stay In Touch.
Connect With Zack:
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