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The Death Of Outbound: Liam Dunne
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Manage episode 398440943 series 3551736
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Summary
In this podcast episode, Liam Dunn, an expert in growth for SaaS and B2B companies, discusses the death of outbound sales and the rise of outbound 3.0. He explains how automation and AI have revolutionized the sales process, allowing for more targeted and efficient outreach. Liam also explores the future of the SDR position and the impact of personalized videos in sales campaigns. He shares insights on creating an ideal customer profile and the importance of journaling for personal and professional growth. Liam's entrepreneurial journey and motivation to keep pushing forward are also discussed.
Takeaways
Automation and AI have transformed the sales process, leading to the death of traditional outbound sales and the rise of outbound 3.0.
The role of SDRs is evolving, and in the future, it may become more strategic rather than operational.
Personalized videos can be a powerful tool in sales campaigns, but it's important to balance automation with personalization to ensure effectiveness.
Creating an ideal customer profile and resonating with customers' needs and pain points are crucial for standing out in a crowded market.
Journaling can be a valuable practice for personal and professional growth, providing clarity and helping to identify areas for improvement.
Chapters
00:00 Introduction to Liam Dunn
03:00 The Death of Outbound
08:02 The Rise of Outbound 3.0
12:38 The Future of the SDR Position
16:16 Automation and the Role of SDRs
21:31 The Benefits and Challenges of Automation
26:21 Personalized Videos and the Impact of Automation
30:26 The Saturation of Video Marketing
37:22 Improving Deliverability and Cleaning Email Lists
39:40 Creating an Ideal Customer Profile and Resonating with Customers
46:48 AI Infinite Angle Generation Methodologies
52:40 The Importance of Journaling
57:40 Liam's Entrepreneurial Journey
01:06:08 Motivation and Looking to the Future
01:12:56 Closing Remarks and Contact Information
4 episodes
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