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What do wedding couples want in 2024?
Manage episode 399843182 series 3331587
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Today I am sharing the insights that have come out of the latest UK Wedding Report from Bridebook and the Knots recent proposal report. I am looking at the date to answer the question what do wedding couples want in 2024?
Download the full UK Wedding Report
Download the Knot Proposal report
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Time Stamps:
Introduction to industry reports (00:00:00) Explanation of the importance of industry reports and the intention to analyze two specific reports.
Caveats of reading industry reports (00:00:53) Guidance on how to interpret industry reports and the potential biases in the data.
Insights from UK Wedding Report 2024 (00:03:16) Highlights from the UK Wedding Report, including increased wedding spending, the influence of Gen Z, and the importance of Instagram for couples.
Importance of price transparency (00:06:04) Emphasis on the significance of price transparency for wedding business and the impact on couples' decision-making.
The role of personality in decision-making (00:08:58) Discussion on the importance of personality and comfort with suppliers, outweighing price considerations for couples.
Personalization trend (00:10:02) The increasing importance of personalization in weddings and the potential for wedding businesses to offer personalized services.
Shift in wedding day preferences (00:11:00) Insights into the declining popularity of Saturday weddings and the opportunities for wedding businesses in weekday weddings.
Challenges for couples and simplifying the process (00:12:51) Identification of pricing and overwhelm as significant challenges for couples and the need to simplify the booking process.
Sources for finding suppliers (00:15:32) Insights into the main sources used by couples to find wedding suppliers, including Google, social media, and word of mouth.
Empowering Couples (00:16:18) Tips for empowering couples to share and recommend wedding businesses through gifts, networking, and word-of-mouth.
Sustainability in Weddings (00:17:12) The increasing importance of sustainability in weddings, including eco-conscious choices and the need for businesses to promote sustainability efforts.
Destination Weddings (00:18:33) The rising popularity of destination weddings, particularly in Italy, and the opportunities it presents for businesses in this market.
Proposal Trends (00:20:21) The growing trend of pre-engagement wedding planning and the increasing demand for elaborate proposals, creating potential opportunities for wedding suppliers.
Pricing and Social Media Presence (00:22:15) The importance of transparent pricing, addressing overwhelm, and maintaining a strong online presence to attract potential clients.
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