Stella Garber's Flipped Communication Pyramid

Marketing Powerups

Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/056

🎉 About Stella Garber

Stella Garber is the co-founder and CEO of Hoop, a software company focused on helping teams collaborate effectively in distributed work environments. She was previously the first marketing hire and eventually Head of Marketing at Trello, where she helped grow the company from 5 to over 100 employees prior to its acquisition by Atlassian. Stella is a passionate advocate for asynchronous communication and remote work, drawing on her experience scaling high-performing distributed teams at Trello and Atlassian.

🕰️ Timestamps and transcript

• [00:00:00] How to Flip Your Communication Pyramid
• [00:00:47] Why remote work increases productivity
• [00:04:09] The Best Way to Be Creative
• [00:05:47] Trello's Remote Work Influence in Atlassian
• [00:09:08] Lessons learned from managing a remote marketing team
• [00:14:33] Prioritizing Asynchronous Communication for Creatives
• [00:23:33] Implementing a 4-Day Work Week
• [00:29:32] Solving the Problem of Endless Chats
• [00:33:43] Career Power Ups: Investing in Relationships and Working with Integrity
• [00:35:49] Unlocking Your Career Power Ups with Stella Garber

✨ Useful links

• Stella Garber on LinkedIn
• Stella's LinkedIn post on communication pyramid