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Personalization Science: Episode 1 | How Every Digital Touchpoint Can Lead to a Better Health Outcome

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Content provided by IQVIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IQVIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the first episode of IQVIA Digital Enablement’s new podcast series, host Andrew Burkus, Sr. Principal, is joined by Amanda Powers-Han, Chief Marketing Officer at Greater Than One, a leading marketing communications agency dedicated to healthcare. Tune in as these industry experts define what personalization is, why it is essential for your audience engagement strategy, and how to drive better outcomes in healthcare and life sciences marketing. Learn more about IQVIA Digital Enablement here: https://www.iqvia.com/locations/united-states/solutions/digital-enablement-center-of-excellence

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63 episodes

Artwork
iconShare
 
Manage episode 400556407 series 2286431
Content provided by IQVIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IQVIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the first episode of IQVIA Digital Enablement’s new podcast series, host Andrew Burkus, Sr. Principal, is joined by Amanda Powers-Han, Chief Marketing Officer at Greater Than One, a leading marketing communications agency dedicated to healthcare. Tune in as these industry experts define what personalization is, why it is essential for your audience engagement strategy, and how to drive better outcomes in healthcare and life sciences marketing. Learn more about IQVIA Digital Enablement here: https://www.iqvia.com/locations/united-states/solutions/digital-enablement-center-of-excellence

  continue reading

63 episodes

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