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36: Creating Effective Sales Pages That Drive Conversions with Bob Sparkins of Leadpages
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Bob Sparkins, the Manager of Partnerships and Education at Leadpages, made the leap from being a high school history teacher to working in the online business world. After experiencing frustration with the limitations of the traditional classroom, Bob started exploring ways to make extra money online. He initially dabbled in network marketing but found more success in teaching others about online marketing tools and strategies. Eventually, his business income surpassed his teaching income, leading him to leave the classroom and join the Leadpages team.
In this episode, Bob and Heather discuss the power of Leadpages, a tool that can help you build landing pages and sales pages to sell your digital products. Learn the benefits of using Leadpages, its ease of use, and the support provided by the Leadpages team. Bob also offers advice for teachers considering transitioning into the online business world, including the importance of valuing your expertise and not undercharging for your products.
Connect with Bob Sparkins:
As the Manager of Partnerships and Education at Leadpages, Bob Sparkins champions the customers of the top landing page and website building conversion platform and the audiences they serve. A former high school history teacher and academic team coach, Bob has taught business owners around the world how to leverage digital marketing to impact more people with less effort since 2006. He is the author of Take Action, Revise Later; and lives in Bloomington, Minnesota with his wife, Therese, and their amusing kids, Kira (kee-ra) and Landon. Connect with Bob on the social channels via @BobTheTeacher.
instagram.com/bobtheteacher
Start your free 14-day trial with Leadpages!
Key Takeaways:
- (07:05) Bob's background as a former high school history teacher
- (09:30) Bob's early years in online business and finding his niche
- (14:40) What makes Leadpages special and its impact on online businesses
- (15:15) Joining Leadpages in-house team
- (17:30) Benefits of using Leadpages for selling digital products
- (22:40) Tips for creating a sales page
- (26:30) Advice on not striving for perfection and taking action
- (33:00) Encouraging teachers to value their expertise and not undervalue themselves
- (34:20) Gradually raising prices to reflect the value of your products
- (38:45) Guiding people towards their next step of success
LEARN HOW TO START AND GROW YOUR OWN TEACHER BIZ!
Join the Free Challenge! teacherbiz.com/challenge
Listen to Episode 04: 3 Reasons to Sell Your Products on Your Own Website (not on TPT!)
Connect With Heather:
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