4. Jaime Hunt, Vice President for University Communications and Chief Marketing Officer, Old Dominion University

Higher Ed Leaders: Transforming and Innovating Higher Education in the US sponsored by Viv Higher Education

The podcast episode features an engaging conversation between host Suzan and Jaime Hunt, Vice President for University Communications and Chief Marketing Officer at Old Dominion University, about the evolving landscape of higher education and the crucial role marketing plays in this sector.

Hunt, a seasoned professional in higher education, chronicles her career journey, sharing insights about her previous roles, her approach to improving institutional marketing, and her current role as CMO at Old Dominion. Notably, Hunt emphasizes the importance of breaking down institutional silos and implementing strategic shifts for more effective operations.

Key takeaways from this episode include Hunt’s emphasis on strategically targeting mature audiences such as degree non-completers and those who want to resume their education after dropping out. She discusses the impressionable effect of Gen Z on how institutions approach mental health and cultural changes in higher education. Hunt also shares practical advice on collaboration in higher ed, such as how overcoming personal egos and fostering inter-departmental cooperation can lead to significant growth. The spotlight on Old Dominion University's focus on student mental health also serves as an example of how institutions are increasingly prioritizing student well-being.

About Jaime Hunt

Jaime Hunt is a seasoned higher education leader with over 18 years of transformative experience. Renowned for her strategic mindset and entrepreneurial flair, she currently spearheads communications and marketing at ODU, where she has been since 2022. Previously, she held key roles, including vice president and chief communications and marketing officer at Miami University (Ohio) and vice chancellor for strategic communications and chief marketing officer at Winston-Salem State University.

With a track record in public relations, marketing, and digital strategy, Hunt is a thought leader contributing to Forbes, VoltEDU, and Inside Higher Ed. As the host of "Confessions of a Higher Ed CMO" on the Enrollify network, she shares insights and fosters collaboration, believing in the adage that a rising tide lifts all boats. Hunt is committed to advancing the standards of communications and marketing in higher education.

Read more on the Old Dominion University website.

Jaime’s website: https://www.thehigheredcmo.com/

LinkedIn: https://www.linkedin.com/in/jaimehunt/

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.
Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/