Ep #96: Jeff Smith: Unlocking Success: Mastering KPIs the Easy Way

Business Growth Architect Show

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In the episode of the Business Growth Architect Show we talk to Jeff Smith, whom I consider one of the, if not the father of KPIs. He is the author of The KPI Book (already in its Third Edition) and we are going deep on key performance indicators (KPIs) and their significance in your business strategy. He emphasizes that KPIs are never about measuring people, please listen in, he has some strong words about this, but rather about figuring out what makes sense to measure and then asking yourself why this number even matters.

Jeff explained that KPIs should be used to evaluate whether actions are leading to desired goals, and they serve as a pathway or roadmap to the destination. Because the term KPI is often misconstrued and considered complicated he provides a very simple example of using calorie counting for weight loss. He illustrates that KPIs are not about blaming or terrorizing individuals for not meeting goals, but rather asking questions to understand the causes and effects of outcomes. Game changing.

Next we discuss the difference between cause and effect, emphasizing that the information provided by KPIs raises MORE questions and prompts a deeper understanding of the underlying reasons for the results. You will never look at KPIs the same way again, I promise.

Resources Mentioned:

Jeff Smith: Website | Facebook | LinkedIn

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