8: Using AI for Lead Gen and Sales Growth with Sam Woods

Using AI at Work

Chris Daigle interviews Sam Woods, a pioneer in the generative AI space and a referral from a previous podcast guest, Morgan Busby, who had amazing results from working with Sam. From his early days as a copywriter to leveraging AI for cutting-edge marketing strategies and enterprise transformation, Sam shares the lessons he’s learned from his work taking companies to the highest levels of optimization and efficiency from using AI. Sign up for Sam’s newsletter at https://www.bionicmarketing.io/.
In this episode, Sam discusses his journey from copywriting to exploring AI and machine learning, sharing insights on models like GPT-2 and GPT-3. Learn about Woods' approach to using AI, focusing on simple tasks like drafting emails to optimize effectiveness. Discover his preference for open-source models like Claude 2 for writing tasks and gain practical tips on influencing model outputs and navigating the evolving AI landscape.
0:58 Exploring the AI Space
2:34 Accessing GPT-3 and Early Experiments
11:06 Starting with Simple Tasks
16:54 Comparing Models: GPT vs. Claude
20:48 Optimizing Model Output and Human Participation
37:53 Change Management and Adoption
43:46 Embracing AI for Future Success
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Chapters

1. 8: Using AI for Lead Gen and Sales Growth with Sam Woods (00:00:00)

2. Exploring the AI Space (00:00:58)

3. Accessing GPT-3 and Early Experiments (00:02:34)

4. Starting with Simple Tasks (00:11:06)

5. Comparing Models: GPT vs. Claude (00:16:54)

6. Optimizing Model Output and Human Participation (00:20:48)

7. Change Management and Adoption (00:37:53)

8. Embracing AI for Future Success (00:43:46)