It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Pressing: Jasmine Sheena, Business/Tech Reporter at Marketing Brew
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Manage episode 401935698 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Introducing Pressing. This week, we learn from Jasmine Sheena, a Business Reporter at Marketing Brew and contributor to the New York Times. Every so often, we invite the people who cover the ad industry to give us the tea on what's trending and what's not. Jasmine discusses her focus areas for 2024, particularly the implications of it being an election year on political advertising. She also delves into "Hardcore Agency News," offering in-depth discussions on the state of Agency of Record (AOR), independent agencies, and other advertising trends in 2023, along with predictions for 2024. Of course, we talk about these topics through a lens that assists in your break into the ad industry. Links: https://www.marketingbrew.com/contributor/JasmineSheena https://www.linkedin.com/in/jasminesheena/
…
continue reading
299 episodes
MP3•Episode home
Manage episode 401935698 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Introducing Pressing. This week, we learn from Jasmine Sheena, a Business Reporter at Marketing Brew and contributor to the New York Times. Every so often, we invite the people who cover the ad industry to give us the tea on what's trending and what's not. Jasmine discusses her focus areas for 2024, particularly the implications of it being an election year on political advertising. She also delves into "Hardcore Agency News," offering in-depth discussions on the state of Agency of Record (AOR), independent agencies, and other advertising trends in 2023, along with predictions for 2024. Of course, we talk about these topics through a lens that assists in your break into the ad industry. Links: https://www.marketingbrew.com/contributor/JasmineSheena https://www.linkedin.com/in/jasminesheena/
…
continue reading
299 episodes
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