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Do Superbowl Ads Do the Job?: Singing Busts, Resilient Athletes, & Family Photos with the Visually Impaired
Manage episode 402052643 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you know anyone who just watches the Superbowl for the love of the game anymore? As TV viewers decline across the board, the Big Game on the second Sunday of February remains a must watch event in sports, entertainment, and advertising, hooking the attention from everyone from die-hard sports fans to Swifties.
In this special episode, the full team, Brad, Sonika, and Gabriel play 'Monday Morning Quarterback' and take a social scientist's lens to some notable ads from the night (Pfizer's 'Here's to Science', Dove's 'It's a hard knock life', Google Pixel's 'Javier in Frame'). We also discuss what makes Superbowl ads so distinct from their much less desirable counterparts - everything from the strategy behind them to the viewers who are watching.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
41 episodes
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Manage episode 402052643 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you know anyone who just watches the Superbowl for the love of the game anymore? As TV viewers decline across the board, the Big Game on the second Sunday of February remains a must watch event in sports, entertainment, and advertising, hooking the attention from everyone from die-hard sports fans to Swifties.
In this special episode, the full team, Brad, Sonika, and Gabriel play 'Monday Morning Quarterback' and take a social scientist's lens to some notable ads from the night (Pfizer's 'Here's to Science', Dove's 'It's a hard knock life', Google Pixel's 'Javier in Frame'). We also discuss what makes Superbowl ads so distinct from their much less desirable counterparts - everything from the strategy behind them to the viewers who are watching.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
41 episodes
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Similar to Breaking the Code
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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