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Marketing Magic
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Welcome to the "Moms Who Mean Business" podcast hosted by Kate Wratten where we explore the adventures of mom life and business with authenticity, grit, grace, and growth. We are keeping it real, sharing stories, and providing a touch of humor to navigate the beautiful chaos and messyness of motherhood and business.
In this Episode: Marketing Magic:
- Kate discusses BizMom Approved Marketing Strategies and goes deep and personal into the personal struggles she faced as an emerging Virtual Assistant and still does today, trying to navigate her business growth and having two now older kids.
- She highlights the importance of adaptable strategies, rejecting the concept of balance but prioritizing what matters to you and your circumstances, emphasizing that being prepared for the unexpected is key through automation, systemization and outsourcing.
- Kate discusses the power of infusing authenticity into sharing genuine aspects of the mompreneur journey and stresses the relatability and trust-building aspect of authentic marketing.
- Suggests tricks and tactics like breaking down tasks into manageable chunks for ease of execution, gives examples of repurposing content, and urges mompreneurs to create a content calendar for efficient planning
Whether you’re at home with babies, toddlers, or have kids in school, life is busy so Kate encourages mompreneurs to prioritize high-impact activities, where you can identify income opportunities and align marketing strategies with YOUR journey. Making them an integrated and sustainable part of your business routine is the magic and how you can keep the fun in your business.
Listen on Apple Podcasts, Spotify, Amazon, Deezer, Player Fm and join in the conversation!
Leave a comment or review and let us know if you're listening and what you think and if there's anything you'd like Kate to talk about on the podcast
Follow Kate on Instagram - @k.wratten - and send her a message about your Mompreneur biz journey! She'd love to hear from you!
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