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TEA 116: "CRO" Is NOT What You Think It Is... (With Ethan Bence From 4080 Marketing)
Manage episode 402786210 series 3017023
► Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley
There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimization".
00:00 Intro
05:00 Conversion RATE Optimization vs Conversion REVENUE Optimization
09:05 Examples Of A Successful CRO Change
29:12 What’s A Good “First Step” For CRO?
33:37 Your Website Is Like An Airport… Here’s What That Means
38:42 How DO You Decide If Your CRO Test Has Enough Data?
42:53 Ethan’s Workshop
43:46 When Do You Assume A Page Is “Good Enough To Move On”?
45:55 Recap and Closing Thoughts
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)
► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!
► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month
► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |
► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
150 episodes
Manage episode 402786210 series 3017023
► Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley
There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimization".
00:00 Intro
05:00 Conversion RATE Optimization vs Conversion REVENUE Optimization
09:05 Examples Of A Successful CRO Change
29:12 What’s A Good “First Step” For CRO?
33:37 Your Website Is Like An Airport… Here’s What That Means
38:42 How DO You Decide If Your CRO Test Has Enough Data?
42:53 Ethan’s Workshop
43:46 When Do You Assume A Page Is “Good Enough To Move On”?
45:55 Recap and Closing Thoughts
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)
► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!
► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month
► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |
► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
150 episodes
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