Go offline with the Player FM app!
393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
Manage episode 403550445 series 2712982
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.
In this episode she shares:
- How she discovered a gap in her niche and built her business around filling it
- Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand
- How her organic approach to marketing supported the growth of her business & so much more
Highlights Include:
4:15 Transitioning to entrepreneurship
9:35 Authenticity in marketing
16:55 The manufacturing process
20:39 Maintaining low margins
25:54 Mastering the hiring process
28:43 Navigating competitors
32:01 Creating a product line
34:06 Tips for entrepreneurs
Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Cloth and Paper Website: https://www.clothandpaper.com/
- Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
Cloth and Paper Instagram- @Cloth_and_Paper
Ashley’s Instagram: @ashley_reynolds_ar
Hosted on Acast. See acast.com/privacy for more information.
428 episodes
Manage episode 403550445 series 2712982
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.
In this episode she shares:
- How she discovered a gap in her niche and built her business around filling it
- Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand
- How her organic approach to marketing supported the growth of her business & so much more
Highlights Include:
4:15 Transitioning to entrepreneurship
9:35 Authenticity in marketing
16:55 The manufacturing process
20:39 Maintaining low margins
25:54 Mastering the hiring process
28:43 Navigating competitors
32:01 Creating a product line
34:06 Tips for entrepreneurs
Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Cloth and Paper Website: https://www.clothandpaper.com/
- Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
Cloth and Paper Instagram- @Cloth_and_Paper
Ashley’s Instagram: @ashley_reynolds_ar
Hosted on Acast. See acast.com/privacy for more information.
428 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.