055: The King of Paid Social's Path from Harmony to High-Performance Marketing

The Digital Marketing Mentor

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Join us on this episode as Andrew Foxwell shares his journey from St. Olaf University through Capitol Hill to California, revealing how mentorship played a pivotal role in his career. Discover the inception of Foxwell Founders, a thriving community connecting marketers and mentors. Andrew reflects on the power of mentorship, the challenges of parenting during a pandemic, and the evolution of digital advertising and paid social on platforms like TikTok.
Episode Highlights

• At St. Olaf University, Andrew Foxwell delved into political science and business, finding solace in the college's renowned music program. As a choir member, he embraced singing as a unique form of worship, considering choir practice a meditative escape from the complexities of daily life. Andrew's journey into the political arena began in rural Minnesota, fueled by a fascination with government and a desire to be 'in the room where it happens.' His active involvement in political campaigns, including volunteering in the 2008 presidential campaign, eventually led him to a life-changing role in Washington, D.C. Working for a congressional representative.
• The pivotal moment for Andrew in the realm of digital advertising occurred when Congress allowed social media ads. This opened the door for Andrew to run ads on platforms like Facebook and Google, eventually leading him to specialize in Facebook Ads. His journey into the advertising world involved working with a diverse range of politicians and agencies, fostering a bipartisan approach to his work. This experience laid the foundation for his later endeavors in mentoring and community building within the digital marketing space.
• Foxwell Founders (FF) is a community founded by Andrew Foxwell, focusing on digital marketing mentorship and collaboration. Initially created to facilitate discussions on social media advertising challenges, FF has grown into a substantial online community of marketers. The community aims to provide a platform for members to seek guidance, learn, and connect with mentors. They've expanded their topics of discussion and launched specific communities, like the PPC community. Foxwell Founders is dedicated to building self-sustaining programs, fostering mentorship, and helping members learn and grow in the ever-evolving landscape of digital marketing.

Episode Links

• FoxwellDigital.com
• Email – [e-mail]
• Andrew’s LinkedIn

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chapters

1. 055: The King of Paid Social's Path from Harmony to High-Performance Marketing (00:00:00)

2. Mentorship, Marketing, and Social Media Ads (00:00:05)

3. Influential Mentors and Seeking New Guidance (00:12:04)

4. Mentorship and Community Expansion Concept (00:24:36)

5. Support and Mentoring for Media Buyers (00:35:37)

6. Advertising on TikTok and Meta (00:40:28)

7. AI in Social Ads, Love for Biking (00:52:51)