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#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)
Manage episode 403723361 series 3290771
This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.
They share lessons they both learned on their content journeys and discuss things like
- Prioritizing search as a distribution channel
- Why social followers are not a vanity metric
- Using and enabling the sales team for content distribution
- How to repurpose your most popular content
Timestamps
- (00:00) - Intro
- (03:52) - An Easy Content Distribution Tactic
- (09:32) - Adjusting Your Tone with the Times
- (13:17) - Search as a Distribution Channel
- (14:37) - Why Followers Aren't a Vanity Metric
- (18:12) - SERP and Mindshare Domination
- (20:57) - Underrated Content Strategy for B2B
- (31:07) - Why We're Doubling Down on X
- (39:28) - How to Repurpose Popular Organic Social Content
- (43:43) - The Sales Team as a Distribution Channel
- (48:02) - ChatGPT and Closing Thoughts
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
169 episodes
Manage episode 403723361 series 3290771
This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.
They share lessons they both learned on their content journeys and discuss things like
- Prioritizing search as a distribution channel
- Why social followers are not a vanity metric
- Using and enabling the sales team for content distribution
- How to repurpose your most popular content
Timestamps
- (00:00) - Intro
- (03:52) - An Easy Content Distribution Tactic
- (09:32) - Adjusting Your Tone with the Times
- (13:17) - Search as a Distribution Channel
- (14:37) - Why Followers Aren't a Vanity Metric
- (18:12) - SERP and Mindshare Domination
- (20:57) - Underrated Content Strategy for B2B
- (31:07) - Why We're Doubling Down on X
- (39:28) - How to Repurpose Popular Organic Social Content
- (43:43) - The Sales Team as a Distribution Channel
- (48:02) - ChatGPT and Closing Thoughts
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
169 episodes
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