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Stingray SVP Steve Jones on radio's appeal for a greater share of the federal ad spend
Manage episode 403880262 series 1260176
The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million that went to social platforms like Facebook, Instagram and TikTok. Just 14% or $2.68 million was radio ad time.
Steve Jones, Senior Vice-President of Brands & Content for Stingray Radio, returns to Broadcast Dialogue - The Podcast as Stingray and a coalition of 20 independent broadcasters - including Pattison Media, Vista Radio, Evanov Communications, Acadia Broadcasting and others - join forces in an appeal for a greater share of the federal ad spend to go to local media.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
253 episodes
Manage episode 403880262 series 1260176
The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million that went to social platforms like Facebook, Instagram and TikTok. Just 14% or $2.68 million was radio ad time.
Steve Jones, Senior Vice-President of Brands & Content for Stingray Radio, returns to Broadcast Dialogue - The Podcast as Stingray and a coalition of 20 independent broadcasters - including Pattison Media, Vista Radio, Evanov Communications, Acadia Broadcasting and others - join forces in an appeal for a greater share of the federal ad spend to go to local media.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
253 episodes
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