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The Future of Podcasting: Engaging Listeners Through Trailergram
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Are you interested in learning how to engage listeners and grow your podcast's reach? Of course you are, everyone wants to grow their show. Today we’re excited to bring you an innovative and unique solution for doing just that.
Robert Tuchman is the co-founder of Amaze Media Labs, which has developed an incredibly innovative way to connect with global audiences and unlock the potential of your podcast, Trailergram.
Robert is also the host of the 'How Success Happens' podcast with Entrepreneur Magazine and an avid New York Jets fan, as you’ll hear later in the show.
We discuss the Trailergram platform, how it works, and why it’s one of the most unique and potentially most effective ways to get your podcast in front of your target audience at a large scale. You will also learn about the seamless integration of interviews on virtual platforms, why the iPhone's continuity camera might be your next best investment and the authenticity of curating podcast content.
With an enthusiastic belief in the power of podcasts to transform businesses and personal lives, Robert shares his wealth of knowledge and experience to help podcasters thrive in a competitive market. This episode is crucial if you’re a podcaster looking to expand your listener base and improve your content's visibility and effectiveness.
IN THIS EPISODE WE COVER:
- (2:35) The biggest problems podcasters, even celebrities, face: Robert and Mathew both agree that discoverability and building an audience are the universal problems every podcaster faces. Traditional ads just fall short in podcast promotion because they miss the most important component - the ability to listen.
- (05:50) The art of podcast promotion: Robert explains how Trailergram is revolutionizing the way podcasts gain traction, with push notifications that cost mere cents per download and the sophistication of AI targeting.
- (10:12) Integration of podcast players within articles: Robert shares his insights on how this changes listener engagement, and its effectiveness for content visibility and enhanced engagement.
- (15:05) The topic of contextual relevance in content placement: Robert underscores the effectiveness of Trailergram in its use of machine learning and AI to deliver content to the most appropriate audiences.
- (25:18) Video technology integration: Robert and Mathew unpack the rising significance of video in podcasting and working with platforms like Riverside for improved virtual interviews.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Trailergram platform
- Amaze Media Labs
- Follow Robert on social media.
- Listen to Robert’s podcast How Success Happens with Entrepreneur Magazine
- Recommended hardware: Audio Technica AT 2020 USB microphone
- Robert’s Podcast recommendation: Badlands Podcast
**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**
For additional resources and insights visit podcastingtech.com or follow us on social media:
- Instagram: @podcasting_tech, @mathewpassy
- LinkedIn - /mathewpassy
- Threads: @mathewpassy
- Twitter/X: @mathewpassy
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PODCASTING TECH IS POWERED BY:
- Podpage - Build a beautiful podcast website in 5 minutes
- Podgagement - Engage your audience and grow your podcast!
- Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts.
- Riverside.fm - Record Podcasts And Videos From Anywhere
- Castmagic - 10x Audio Content With AI
EQUIPMENT IN USE:
- Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
- EV RE20 with 309a Shockmount
- Rode PSA1+
- iPhone continuity camera but previously the Logitech Brio 4k
- DCMEKA In-Ear Monitors
- BusyBox Smart Sign
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