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013: Unlocking the Power of Authorship & Speaking with Tyler Wagner
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In this episode of SPEAKPact, Antoniette Roze interviews Tyler Wagner, CEO and Founder of Authors Unite, exploring his journey from college dropout to becoming a best-selling author and successful entrepreneur. Wagner shares his influential reading of 'The 4-Hour Work Week' by Tim Ferris, which propelled him into the world of entrepreneurship and public speaking. Realizing the significance of being an author for gaining credibility as a speaker, he authored his book 'Conference Crushing,' leading to paid speaking opportunities and eventually the establishment of Authors Unite. Tyler and the host discuss the synergistic relationship between authorship and speaking, the process of becoming a best-selling author, and the business model behind Authors Unite. They delve into the mechanics of achieving bestseller status, highlighting the importance of third-party validation like TEDx talks and leveraging podcasts for marketing. The episode emphasizes that the primary ROI from writing a book comes not from book sales but from the opportunities it opens up for speaking engagements, consulting, and beyond.
00:00 Introduction and Guest Introduction
00:35 Tyler Wagner's Journey into Authorship
04:08 The Power of Books for Public Speakers
08:26 The Impact of Being a Bestselling Author
09:26 The Process of Writing and Publishing a Book
13:34 The Role of Books in Building a Brand
17:15 The Importance of Packaging and Presentation
19:33 The Value of Giving Away Your Secrets
24:43 The Services Offered by Authors Unite
29:59 Discovering TEDx: The New Platform for Ideas
30:41 The Secret to Getting on TEDx
32:28 The Power of Podcasts for Authors
33:15 The Art of Choosing the Right Podcast
35:54 The Final Questions: Understanding the Investment
40:35 The Reality of Book Publishing and ROI
46:45 The DIY Approach to Book Publishing
52:12 The Impact of Writing a Book: A Personal Experience
54:01 Wrapping Up: The Power of Books in Career Building
CONNECT with and LEARN MORE about Tyler Wagner:
https://www.linkedin.com/in/tylerbwagner/
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www.linkedin.com/in/1Antoniette
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https://www.facebook.com/profile.php/?id=100063739068704
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