))
022 - SEO Is A Game of Displacement
Manage episode 405022665 series 3510895
Content provided by SEOHive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEOHive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Main talking points include:
In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition.
The conversation revolves around how SEO is a game of displacement, so as a web professional, it is your job to review the competition and put a suitable plan in place for each client. That will inform your tech stack, your content structure, and maybe even the platform you choose to build the site on – everything.
The hosts also touch on surrounding themes of Keyword Research (and understanding a website's current level of operation through their Keyword Baseline), and how important speed and performance issues are in the grand scheme of things.
Links:
29 episodes
Share
