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Oscar Campaigns & TheRealReal

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Manage episode 405027257 series 2973437
Content provided by Mansueto Ventures and Fast Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mansueto Ventures and Fast Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is an Oscar campaign? How do studios run them? When does Oscar campaigning start?

We spoke with Allie Carieri to learn all about the work (and the money) that go into creating Oscar campaigns. Carieri creates experiences and events around entertainment, awards, film, and television as an independent marketing strategist. She also oversees experiential marketing activations as an accounts director at Civic Entertainment Group. She told us about the history of Oscar campaigns, the budgets behind these efforts, and we list some of the more successful campaigns.

On another story, luxury consignment company The RealReal has struggled to prove to investors that it can be a profitable company. But just last week, the company announced that it had its first profitable quarter. Rati Sahi Levesque, president and COO, explains how the company turned things around.

  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 405027257 series 2973437
Content provided by Mansueto Ventures and Fast Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mansueto Ventures and Fast Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is an Oscar campaign? How do studios run them? When does Oscar campaigning start?

We spoke with Allie Carieri to learn all about the work (and the money) that go into creating Oscar campaigns. Carieri creates experiences and events around entertainment, awards, film, and television as an independent marketing strategist. She also oversees experiential marketing activations as an accounts director at Civic Entertainment Group. She told us about the history of Oscar campaigns, the budgets behind these efforts, and we list some of the more successful campaigns.

On another story, luxury consignment company The RealReal has struggled to prove to investors that it can be a profitable company. But just last week, the company announced that it had its first profitable quarter. Rati Sahi Levesque, president and COO, explains how the company turned things around.

  continue reading

95 episodes

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