Episode 67: Marketing Agencies in Japan Part 2 with Robert Purss

Scaling Japan Podcast

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In this episode of the Scaling Japan Podcast, we welcome once again Robert Purss, Founder and Managing Director of McLaren Group. Following our discussion in Part 1, we will explore the ways to find the right marketing agency for your company. This includes paying for and evaluating pitches from agencies, when you should ask for a second-round pitch, and how to structure your contract and scope of engagement.

Here's the link for those who missed part 1 : https://scalingyourcompany.com/marketing-agencies-in-japan-part-1-with-robert-purss/

Links from Guest Appearance:

⁠⁠LinkedIn⁠⁠

⁠McLaren Group Marketing⁠

⁠Marketing Agencies Presentation Slides⁠

Show Notes:

01:59 Recap for Part 1

09:55 How to find the right agency?

16:39 Paying for a marketing pitch from different agencies

19:30 Developing a brief for the agencies

24:37 At what contract level is fair to ask for two rounds?

28:12 How to evaluate a marketing agency / freelancer?

31:37 Contract and Scope of Engagement

33:20 How to Structure Payment Expectations

38:55 How to work smoothly with a marketing agency? ---

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