Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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EUVC #289: Vincent Touati-Tomas, Head of Marketing at Northzone on marketing for venture capital funds
MP3•Episode home
Manage episode 406360189 series 2968392
Content provided by The European VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The European VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we have Vincent Touati-Tomas with us. Vincent is the Head of Marketing at Northzone, a global VC firm Northzone that has raised more than ten funds to date, with its most recent fundraising in excess of €1 billion, investing in startups from Seed to Growth.
Northzone is investing out of Fund X and more than 80 active portfolio companies and notable investments, including Personio, Klarna, Kahoot, Spotify, and Spring Health. At Northzone, Vincent focuses on all things marketing.
Now, Vincent is one of the great thinkers and practitioners of marketing in European VC, and we're so lucky that he has taken the time to structure his thoughts on the topic for us in this episode. So, you're in for a real master class.
Some might be a bit hard to follow if you're not doing marketing in your day-to-day, but I urge you to stay tuned because there's so much to learn for any VC thinking about how to build and grow their firm and its impact. So strap in, and let's hear from Vincent.
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:02:18 Vincent's Journey into Venture Capital
00:04:15 The Power of Podcasting in Vincent's Career
00:05:51 Marketing Strategies for VC Firms: Insights from North Zone
00:18:36 Building Relationships and the Importance of Content in VC
00:39:54 The Transparency Challenge in European Venture Capital
00:40:48 The Importance of Public Performance Metrics
00:43:18 Liquidity and Performance: A European Perspective
00:46:46 Marketing and Operations: Dream Structures for VC Firms
00:56:03 Building a VC Brand: Narrative and Franchise Development
…
continue reading
Northzone is investing out of Fund X and more than 80 active portfolio companies and notable investments, including Personio, Klarna, Kahoot, Spotify, and Spring Health. At Northzone, Vincent focuses on all things marketing.
Now, Vincent is one of the great thinkers and practitioners of marketing in European VC, and we're so lucky that he has taken the time to structure his thoughts on the topic for us in this episode. So, you're in for a real master class.
Some might be a bit hard to follow if you're not doing marketing in your day-to-day, but I urge you to stay tuned because there's so much to learn for any VC thinking about how to build and grow their firm and its impact. So strap in, and let's hear from Vincent.
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:02:18 Vincent's Journey into Venture Capital
00:04:15 The Power of Podcasting in Vincent's Career
00:05:51 Marketing Strategies for VC Firms: Insights from North Zone
00:18:36 Building Relationships and the Importance of Content in VC
00:39:54 The Transparency Challenge in European Venture Capital
00:40:48 The Importance of Public Performance Metrics
00:43:18 Liquidity and Performance: A European Perspective
00:46:46 Marketing and Operations: Dream Structures for VC Firms
00:56:03 Building a VC Brand: Narrative and Franchise Development
344 episodes
MP3•Episode home
Manage episode 406360189 series 2968392
Content provided by The European VC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The European VC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we have Vincent Touati-Tomas with us. Vincent is the Head of Marketing at Northzone, a global VC firm Northzone that has raised more than ten funds to date, with its most recent fundraising in excess of €1 billion, investing in startups from Seed to Growth.
Northzone is investing out of Fund X and more than 80 active portfolio companies and notable investments, including Personio, Klarna, Kahoot, Spotify, and Spring Health. At Northzone, Vincent focuses on all things marketing.
Now, Vincent is one of the great thinkers and practitioners of marketing in European VC, and we're so lucky that he has taken the time to structure his thoughts on the topic for us in this episode. So, you're in for a real master class.
Some might be a bit hard to follow if you're not doing marketing in your day-to-day, but I urge you to stay tuned because there's so much to learn for any VC thinking about how to build and grow their firm and its impact. So strap in, and let's hear from Vincent.
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:02:18 Vincent's Journey into Venture Capital
00:04:15 The Power of Podcasting in Vincent's Career
00:05:51 Marketing Strategies for VC Firms: Insights from North Zone
00:18:36 Building Relationships and the Importance of Content in VC
00:39:54 The Transparency Challenge in European Venture Capital
00:40:48 The Importance of Public Performance Metrics
00:43:18 Liquidity and Performance: A European Perspective
00:46:46 Marketing and Operations: Dream Structures for VC Firms
00:56:03 Building a VC Brand: Narrative and Franchise Development
…
continue reading
Northzone is investing out of Fund X and more than 80 active portfolio companies and notable investments, including Personio, Klarna, Kahoot, Spotify, and Spring Health. At Northzone, Vincent focuses on all things marketing.
Now, Vincent is one of the great thinkers and practitioners of marketing in European VC, and we're so lucky that he has taken the time to structure his thoughts on the topic for us in this episode. So, you're in for a real master class.
Some might be a bit hard to follow if you're not doing marketing in your day-to-day, but I urge you to stay tuned because there's so much to learn for any VC thinking about how to build and grow their firm and its impact. So strap in, and let's hear from Vincent.
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:02:18 Vincent's Journey into Venture Capital
00:04:15 The Power of Podcasting in Vincent's Career
00:05:51 Marketing Strategies for VC Firms: Insights from North Zone
00:18:36 Building Relationships and the Importance of Content in VC
00:39:54 The Transparency Challenge in European Venture Capital
00:40:48 The Importance of Public Performance Metrics
00:43:18 Liquidity and Performance: A European Perspective
00:46:46 Marketing and Operations: Dream Structures for VC Firms
00:56:03 Building a VC Brand: Narrative and Franchise Development
344 episodes
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