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The Impact of AI on Marketing with Katie King
Manage episode 406373568 series 3511536
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Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a professional, can stay in the know. This week, episode 27 of the FiredUp! podcast is about the impact of AI on marketing!
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In this episode of the FiredUp! podcast, Katie King shares the potential opportunities and challenges that the advancement of AI poses to marketing and actionable steps you can take right now to stay relevant in a rapidly evolving landscape.
Katie King is a published Author, Keynote Speaker, and Consultant on Artificial Intelligence (AI), digital, STEM, leadership, and business transformation. She has been voted the ‘Leading AI Strategist’ and ‘Top 10 AI Influencer 2023', with over 30 years of consulting experience, and has advised many of the world's leading brands and business leaders, including Virgin, Harrods, Rolls-Royce, o2, and more. In recent years, Katie has authored two books, ‘Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge’ and ‘AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience’.
Katie and Morgan discuss:
- To stay ahead, marketers should focus on leveraging AI tools as a foundation and further adding their unique value.
- Continuous education and training are essential for staying relevant in the rapidly evolving field of AI.
- While AI offers opportunities for innovation and efficiency, it is important to be aware of the risks at play.
- Maintaining a human touch and strategic thinking will remain crucial in differentiating oneself in the market.
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LINKS MENTIONED IN THIS EPISODE:
Chapters
1. The Impact of AI on Marketing with Katie King (00:00:00)
2. How marketing use of generative AI is still in exploratory phase (00:02:52)
3. Organizations must evolve and change to stay competitive in the face of AI-powered tools (00:07:00)
4. Marketing tools and their impact on industries. (00:11:44)
5. Marketers are at the heart of AI adoption along with potential risks (00:17:29)
6. How organizations should approach developing AI best practices. (00:20:40)
7. Individuals should educate themselves on AI and marketing (00:24:34)
8. How those who innovate the most will reap disproportionate benefits (00:31:47)
9. AI tools can help with grunt work (00:36:50)
10. Fired Up Five Segment (00:42:03)
44 episodes
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