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Rewriting the Brand Marketing Playbook for Customer Loyalty
Manage episode 406431089 series 2950331
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How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908. Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroup's global sales teams.
As we dissect the marketing technology landscape, you'll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. We'll address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether it's leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before.
Connect with Patrick Bernardi on LinkedIn
HuFriedyGroup on LinkedIn
Connect with Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
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YouTube
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Chapters
1. Rewriting the Brand Marketing Playbook for Customer Loyalty (00:00:00)
2. Future of Marketing With Patrick Bernardi (00:00:02)
3. Future Marketers and Marketing Strategies (00:13:37)
4. Effective Content Chunking Strategies (00:19:56)
52 episodes
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