))
S04 E11 Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing
Manage episode 406497203 series 2953271
Content provided by PGbiz Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PGbiz Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Players who relate to your game are easier to retain. But how do you pinpoint the story that enhances your game’s USP, resonates with your player base and sparks the desire to stay in the game? Deniz Kekeç, Performance Marketing Manager for casual simulation game Sunrise Village at Innogames, has cracked the code with a pioneering approach to UA that she calls “narrative marketing.” It’s a content-driven approach that involves writing a game’s story or enhancing an existing one “in a way that the user can bond with the product themselves.” And it works because the engaging narrative appeals to players’ emotions and builds their preferences into gameplay from the start. In this insightful episode with hosts Peggy Anne Salz and Brian Baglow, Deniz delves into the formula for success and how studios can determine, test and adapt the right narrative for their game. She should know—she tested several, including love stories, mystery yarns and a strange relative with secrets. Curious about the concept that excited players and transformed Sunrise Village’s reach and retention? Well, you’ll have to listen until the end for that.
CHAPTER TIMESTAMPS
00:00 - Intro
03:53 - What is narrative marketing?
06:59 - Determining the right narrative
11:33 - Testing the narratives
17:50 - Adapting the narrative to different UA channels
20:53 - Advice for getting started
26:12 - Yoga lessons in marketing
28:55 - What story won?
30:22 - Favourite games Q&A
* * * * * * * * * * * * * * *
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event
133 episodes
Share
