Episode 5: Finding Your Niche in Holistic Health with Elizabeth Skees' Expert Advice
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Today's Bestie is Elizabeth Skees of Grounded Massage Therapy.
In this episode we're diving deep into Elizabeth's nearly two-year journey as an entrepreneur, a path influenced by her own father's business experiences. Despite the challenges, Elizabeth found invaluable support through her local small business development center and discovered the power of mentorship and networking within the Lexington community, especially among fellow women business owners.
As small business owners, Elizabeth and I explore the reality that business degrees aren't the be-all-end-all for entrepreneurship—it's about getting out there, asking for help, and building connections. Elizabeth also shares details about an upcoming course on the lymphatic system, highlighting the significant demand for manual lymphatic drainage therapists in the area, and her desire to be a solution!
Elizabeth's story isn't just about her therapeutic touch; it's a testament to the spirit of collaboration, as she actively refers clients to other massage therapists when her schedule is full, embodying the belief that there’s always enough business to go around.
So, as we get comfortable, let's discover how a blend of resilience, networking, and focusing on client needs led Elizabeth to carve out her niche in the holistic health industry. Whether it's swapping anecdotes about quirky spa experiences or discussing the intricacies of spa management, today's conversation is packed with laughs, insights, and a celebration of female entrepreneurship.
Stay tuned as we unfold Elizabeth's entrepreneurial adventure, her passion for post-op care, and her commitment to expanding her business services—all right here on "Small Business Bestie." It's time to get grounded in wellness, so let's jump right in!
Follow Elizabeth on Facebook: www.facebook.com/elizabeth.skees.3
Follow Grounded Massage Therapy on IG: @grounded_massage_lexington
Resources:
Halo Salt Room and Wellness Spa
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20 episodes