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#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human Touch
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Peter and I delve into the impact of AI on revenue enablement and go-to-market organizations. He discusses the need for skills adaptation, the importance of enabling sellers to do their jobs more effectively, and the potential changes in the role of enablement.
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We also talked about the proper deployment and governance of AI tools, the significance of data-driven decision-making, and the enduring need for human skills in building and maintaining relationships. Overall, our conversation highlights the opportunities and challenges presented by AI in the enablement space.
5 Main key points: - Skills adaptation and changes in enablement and sales - Enabling sellers to perform better with the help of AI - Proper deployment and governance of AI tools - Importance of data-driven decision-making in enablement - The enduring need for human skills and relationships in the AI era
Peter's Linkedin: https://www.linkedin.com/in/ostrowpeter
Forrester: https://www.forrester.com/bold
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