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#33 - Tradition, History, Innovation: Owning Your University's Unique Stories w/ Andy Fuller, Ex. Director of Brand Content at Notre Dame
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My guest today is Andy Fuller, Executive Director of Brand Content at the University of Notre Dame. In this episode we go deep on the power of narrative ownership and storytelling to strengthen your university's brand.
Key takeaways:
- What narrative ownership is and why it's so important for universities to own the stories about their history, buildings, traditions, etc. rather than letting others shape the narrative. Andy shares great examples from Notre Dame's history.
- The process Notre Dame uses for identifying stories to tell - including social listening and checking mentions.
- Tips for finding the compelling stories in research breakthroughs and conveying why your university matters to people through relatable examples.
- Advice for rolling out content across platforms, starting with internal audiences first.
- Behind the scenes look at how Notre Dame's creative team works together to bring stories to life across mediums.
- The power of evoking emotion through stories vs. just stating facts and stats.
- Andy's key piece of advice: focus on telling your authentic stories first, irrespective of what other universities are doing. Raise your flag high!
Connect with Andy:
- LinkedIn: https://www.linkedin.com/in/andy-fuller-95bb8412/
- Instagram: @andy_fuller
- Threads: @andy_fuller
Connect with me:
- LinkedIn: https://www.linkedin.com/in/johnazoni/
- Learn more about UNVEILD: https://unveild.tv
Video Subscription Pricing: http://pricing.unveild.tv
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