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Truth in The Real Estate Market: Facts Your Clients Need to Know! | Tiffany Klusacek and Ashlee Jankovich - 028
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Don’t let your clients (or yourself) give in to fear! In this episode of Realestatable, Tiffany and Ashlee discuss how the media's fearmongering permeates the real estate industry and what you can do about it. It’s time to get informed and get ready to educate others!
Simple Communication BUILDS Trust
- Your clients might be new to the world of real estate and need to understand more of the terminology. Teach them the basics so they can be informed buyers.
- Buying a new home can be scary! Your clients may be going through a lot of emotions, so be patient with them and arm them with facts.
- Be real. Give them information without ulterior motives. Even if this isn’t the right time (for them) to buy, they’ll remember YOU and how you helped them.
Overcoming Client Fears
- We can’t control what others say, whether that be the media, other agents, etc. We can combat misinformation with facts.
- Take the time to sit down with them or get on a phone call to talk about their concerns. Make sure you know your stuff!
What Should We Be Doing?
- Stay educated. You KNOW you need updated information as an agent; just don’t forget to share it with others!
- As agents, we are responsible for getting the message out. Use your platforms to offer education to your social media audience.
- Don’t be afraid to use data. Numbers can be a little daunting (or divisive), but as a professional, you can help unpack those numbers to help regular people understand what they mean.
“If we are easy to understand… we are easy to follow.” - Tiffany Klusacek
“When I’m talking with buyers and sellers, I’m presenting the facts.” - Ashlee Jankovich
Resources
https://www.keepingcurrentmatters.com/
Are you struggling to come up with a marketing plan for 2024? If you’re looking for ways to stay top-of-mind with your clients, we are going to be hosting our first-ever LIVE Marketing Master Class on December 5th at 12:00PM Central Time (live on Zoom).
REGISTER TODAY at realestatable.com/marketingmasterclass!
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
- Intagram - https://www.instagram.com/realestatable/
- TikTok - https://www.tiktok.com/@realestatable?lang=en
- YouTube - https://www.youtube.com/@Realestatablepodcast
Credits
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
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