Ep.28-UNCUT-Right Moves: How A Change In Scenery Led To Helping A Legacy Dealership Up Their Customer Convenience w/Richard Lupo at Apple Tree Honda/Acura

InteliChek Presents: The Multi-Point Inspection Podcast

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. For Richard Lupo, the Asheville area of Western North Carolina started out as a great place for he and his family to visit. But it later became something more for the Lupos than just a yearly getaway destination. And after a serendipitous encounter with one of the most storied dealerships in the area, a decision was made. Richard says that Apple Tree's reputation preceded itself as being one of the few Honda dealerships under the same ownership for over fifty years. And this reputation gave Richard peace of mind when moving his family to North Carolina. Apple Tree Honda/Acura What We Talk About:

• Richard's background and move to North Carolina
• Apple Tree Honda/Acura's Legacy
• The Caretaker
• Headwinds/Where The Industry Is Currently
• Apple Tree's eighteen month makeover
• Reynolds & Reynolds/Video MPI/Perception vs Independents
• Who's Paying For These Marble Floors?
• The Need To Market & Educate The Customer
• EVs/Preparing For Them
• Dealers Cannot Lose EV Service To Aftermarket
• Convenience-No Appt
• The Future Of Dealerships with Autonomous Vehicles