))
Why Influencer Marketing?? | Bri's Brief | Ep 1
Manage episode 408904061 series 3554370
Content provided by Brianna Doe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brianna Doe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way.
=================================================================
Key Discussion Points:
- The power of influencer marketing to cut through advertising saturation
- Influencer marketing complements other marketing efforts rather than replacing them
- Importance of trust between influencers and their audiences
- Thinking creatively about influencer partnerships beyond just sponsored posts
- Developing long-term influencer relationships
24 episodes
Share
