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Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry
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Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder.
Thank you so much Ray for coming on. Thanks to B2BPodPros for producing this.
Chapters
00:00 Introduction to Ray Berry and DSLX Content
00:22 Innovation in B2B Content
02:15 New and Interesting Content Formats
03:40 First Person Content in B2B SaaS
05:03 Launch of DSLX Content Agency
06:12 Neurodiversity and the Skills of Dyslexic People
07:18 Dyslexic Superpowers and Problem Solving
08:59 Weaknesses as a Founder
10:28 Gamification in Employee Recognition
13:02 Giving Writers a Voice in B2B Content
13:42 Rapid Fire Questions
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
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