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From Air Mattress to Marketing Mogul: The Rise and Resilience of Mz. Skittlez
Manage episode 409112623 series 3336075
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In this episode, we delve into the remarkable journey of Mz. Skittlez, the dynamic force often dubbed 'The Kris Jenner of Marketing.' With a decade of marketing prowess under her belt, Mz. Skittlez shares her story of transforming her fashion brand, Cupcake Mafia, from a $300 investment into a $2.4 million-dollar business within four years. Yet, her success story takes a turn when an acquisition setback leaves her sleeping on an air mattress, facing financial challenges.
Undeterred by adversity, Mz. Skittlez showcases her resilience and resourcefulness as she navigates the ups and downs of entrepreneurship. Leveraging her extensive network and marketing acumen, she regains control of her company, proving that setbacks can fuel greater success.
Now the visionary behind the Icing Agency, a renowned marketing consultancy she founded in 2015, Mz. Skittlez emphasizes her commitment to supporting female founders, especially minority entrepreneurs. Her client roster reads like a who's who, including names like Tamar Braxton, Kountry Wayne, Shear Share, and SPERGO, featured on Shark Tank.
Join us as we uncover the inspiring journey of Mz. Skittlez, from humble beginnings to becoming a marketing powerhouse, and learn how she continues to uplift and empower entrepreneurs on their own paths to success.
To connect with Mz Skittlez https://www.instagram.com/mzskittlez/
Her coworking space https://www.instagram.com/thebakerycowork/
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