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Sports Interaction, Homestand Sports content and brand gurus discuss the integration of sports media and sports wagering
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Michael Zitney, the director of content and brand for Sports Interaction, and Kevin Kennedy – who holds the same title for Homestand – were our guests on the latest episode of the Gaming News Canada Show. Zitney and Kennedy discussed the Sports Interaction/Homestand partnership and the creation of The Locker Room – a live show available on the sportsbook’s app during the past NFL season and during other major sports events. Sports Interaction’s content/brand lead also answered our questions about the business’s integration into Hockey Night in Canada this NHL season and tailoring its advertising and marketing strategy around the new standards put into place by the Alcohol and Gaming Commission of Ontario to restrict the use of athletes.
Kennedy spoke about the attraction – and evolution - of live events for sports fans post-COVID pandemic, and the ongoing efforts to inform and entertain fans and fans who wager on sporting events.
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