How To Scale Nationally with an Asset-Light Brand with Special Guest Ardell Romez

Market Like a Badass with Kristin McFarland

In this episode, Kristin McFarland interviews Ardell Romez, Chief of Staff at Old Pal, a leading asset-light cannabis brand. They discuss the importance of authenticity and building a strong team in scaling a cannabis brand. They also explore the success of field marketing activations and the impact of local events on brand growth. They discuss collaboration opportunities in emerging markets like New York. He discusses the challenges of navigating different cannabis markets and the importance of building relationships with budtenders. Ardell also talks about the marketing channels that work for Old Pal, including email and Instagram. He highlights his favorite marketing campaigns and emphasizes the importance of growing email lists.

Takeaways

• Authenticity is crucial in building a successful cannabis brand. Consumers value brands that are genuine and authentic to their local markets.
• Building a strong team is essential for scaling a cannabis brand. Having a team that can execute and work well together is key to success.
• Finding the right partners in different markets is crucial.
• Field marketing activations, such as interactive events and experiences, can greatly contribute to brand growth and revenue goals. Navigating different cannabis markets requires finding the right strategies for each location's unique laws and regulations.
• Building relationships with budtenders is crucial for successful sell-through in the cannabis industry.
• Email marketing is a cost-effective channel for cannabis brands, but creativity is needed to comply with regulations.
• Growing email lists takes time and can be achieved through events, promotions, and offering incentives to sign up.

Quick Links

https://www.linkedin.com/in/ardell-romez-733bbb115/

https://www.linkedin.com/company/old-pal/

https://oldpal.com/