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NBT #8 How Manuka Honey Products From New Zealand Have U.S. Consumers Hooked with Michael Bell
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Special guest Michael Bell of Manukora honey joins Tom Aarts on Nutrition Business Today. Immune health miracle Manuka honey from New Zealand is a top selling product in grocery stores across the U.S.
You'll hear the story of the founding beekeeper, and find out the number one reason why consumers buy Manuka honey.
We'll also answer questions like, have any large CPG companies caught on to Manuka honey? Is there anything happening with Manuka honey players in terms of mergers?
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