Mastering the Message: Strategic Communications with Elisabeth Diana

Unserious

At work we constantly have to stand up to tell our stories, advocate for resources, and convince our teams and leaders to join us. Navigating internal and external workplace communication can be daunting, but in this episode Elisabeth Diana, Head of Communications at HR one stop shop Deel, shares her playbook for developing messages that are on-point, authentic, and strategic. And using examples from recent press events from Calista Flockhart, Taylor Swift / Tree Paine, we work backwards to dissect and speculate on the stories behind the stories.

"You cannot spin your own stuff. You have to be able to own when something is not going well. You are the truth teller. You're not paid to say yes. You are paid to tell the truth." - Elisabeth Diana
0:10 Intro
3:01 Strategic Communications for Influence
13:55 Hire, Fire, Boss!
17:37 Data and Anecdotes for Persuasion
21:25 Pop Culture Communications Critiques
31:08 Reflections and Outro
Connect with Elisabeth on Threads @ediyork
Mentioned in this episode:

• Deel Global Trends report
• Calista Flockhart New York Times interview
• Taylor Swift Eras Tour Bonuses
• Swift Skips the Times Gala

Follow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.

Chapters

1. Mastering the Message: Strategic Communications with Elisabeth Diana (00:00:00)

2. Intro (00:00:10)

3. Strategic Communications for Influence (00:03:01)

4. Hire, Fire, Boss! (00:13:55)

5. Data and Anecdotes for Persuasion (00:17:37)

6. Pop Culture Communications Critiques (00:21:25)

7. Reflections and Outro (00:31:08)