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Weekend Essay: Dead Unhappy: What’s the price of bad taste?
Manage episode 410811969 series 2645166
In this Weekend Essay episode, Momodou Musa Touray explores the rise and fall of fintech disruptor DeadHappy. After a disastrous advertising campaign led to the withdrawal of support from insurance partners, DeadHappy ceased new customer acquisitions. Touray reflects on the company's bold marketing tactics, which garnered both fame and controversy, ultimately leading to its demise. Listen now:
161 episodes
Manage episode 410811969 series 2645166
In this Weekend Essay episode, Momodou Musa Touray explores the rise and fall of fintech disruptor DeadHappy. After a disastrous advertising campaign led to the withdrawal of support from insurance partners, DeadHappy ceased new customer acquisitions. Touray reflects on the company's bold marketing tactics, which garnered both fame and controversy, ultimately leading to its demise. Listen now:
161 episodes
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