COLLABORATION TALK WITH MATT FARAH AND NODUS WATCHES

Superlative

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is actually taking over The Smoking Tire’s studio in a special episode where Ariel talks with Matt Farah of The Smoking Tire, and Wesley Kwok and Cullen Chen of Nodus Watches.

Ariel asks Matt and Welsey how their relationship came to be, and why Nodus Watches were interested in collaborating with Matt. Matt dives into how he began his relationships with watch brands in general as they look at The Smoking Tire’s history with watch brands. Wesley talks about some of the steps and challenges in producing a watch built out of collaboration, and their unique strategy in how they invested in the growth of the brand by going the collaboration route. Ariel asks Matt and Wesley about how they were able to infuse “Matt Farah” and “The Smoking Tire” into the Canyon watch without making it overbearing, or an element that overshadows the watch itself.

To stay connected with Matt and Nodus Watches:

- The Smoking Tire - youtube.com/thesmokingtirepodcast

- Nodus Watches - https://www.noduswatches.com/

- TST Instagram - https://www.instagram.com/thesmokingtire/

- Nodus Watches Instagram - https://www.instagram.com/noduswatches

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