A conversation with Mark Ford of The Agora Companies

FMS FinPub Pro

Mark Ford has been in involved in dozens of multimillion-dollar businesses. He helped Bill Bonner build the Agora Companies, which has dominated the financial publishing industry for over a decade, and broke over a $1 billion in top-line revenue.
I met him the first time back in 2016 or 17 when my former business partner was managing the affiliate program for his Palm Beach Letter. Today we talk about the state of the digital publishing business focused on retail and self-directed investors. Plus, what ideas engage investors online and more.
Mark's knowledge of the business is what you would expect from someone who helped build a billion-dollar company in the industry - extraordinary.
In this conversation he and I discuss what it takes to engage a self-directed retail investor audience - ideas, worldview, and more.
When we turn to the future of the industry he then says some remarkable things.
This conversation is one you don't want to miss if you're building or work in a financial publishing business or, are hoping to build an engaged retail investor audience online today.

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Chapters

1. Financial Marketing Trends and Strategies (00:00:00)

2. Copywriting for Financial News Subscribers (00:15:52)

3. Changing Landscape of Financial Marketing (00:28:08)

4. Emerging opportunities in financial and FinPub (00:36:43)