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Dispensary Marketing: The Power of In-Person Activations and Strategic Partnerships with Special Guest Chris Vianello
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Chris Vianello, co-founder of Dazed Cannabis, shares insights on scaling a dispensary and marketing strategies in different regulated states. He emphasizes the importance of community engagement and building authentic partnerships. Budtender education and brand partnerships are key for building awareness and loyalty. Chris also discusses the value of in-person event activations. He highlights the significance of understanding the local market and tailoring marketing strategies accordingly.
Takeaways
- Engaging with the community and building authentic partnerships are crucial for scaling a dispensary.
- Budtender education and brand partnerships are key for building awareness and loyalty.
- In-person activations can be effective in reaching the target audience.
- Understanding the local market and tailoring marketing strategies accordingly is essential.
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