Finding Your North Star in Beauty & Business ft. Kendra Bracken-Ferguson

Naked Beauty

Kendra Bracken-Ferguson knows that Black beauty brands and their founders need capital and community to circumvent systemic racism at the heart of venture capital funding. As the Founder and CEO of Braintrust Founders Studio Kendra uses her experience identifying talent and innovation to provide companies the support they require to succeed. In this episode, Karen and I explore how her legacy of building digital communities guided her toward her professional “North Star” and how we might do the same.

Tune in to learn what Kendra thinks about:

• How working in corporate provided her vital training for entrepreneurship
• Why creating a product is not the same as building a brand
• How to select pillars and non-negotiables that will guide us toward our North Star
• Accelerating your business without venture capital funding
• How an attempt to erase her contributions to the Digital Brand Architects (DBA) impacted her approach to business

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