From Busboy to $1M Tax Tech with Max Minsker

Looking Backward

Max Minsker is the founder of Bookmate, a tax filing service for small businesses and startups. Bookmate takes care of everything when it comes to filing taxes and ensures compliance with the IRS.

Chad and Max discuss the differences between traditional CPA firms and online services like Bookmate, highlighting the advantages of specialization and targeted customer segmentation.

Max discusses his early work experiences as a busboy, in door-to-door sales, and in internships at large corporations. Max Minsker started a company called 2K Analytics, which provided analytics and media coverage for the NBA 2K League. He started the company as a side project while working full-time and eventually got the opportunity to consult with the Minnesota Timberwolves, which led to a full-time position with the team.

After working for the Timberwolves for two years, Max set a goal to start as many businesses as needed to be able to live full-time off of them by the time he turned 30. He experimented with various business ideas, including a sports data company and a crowdfunding platform for scientists, before starting a bookkeeping company that eventually took off and evolved into Bookmate.

Max focused on providing affordable and high-quality tax services to small businesses and built a strong customer base through ads, partnerships, and referrals.

Takeaways

- Bookmate is a tax filing service that caters to small businesses, startups, and international founders of US businesses.

- Online CPA firms like Bookmate offer targeted customer segmentation and specialization, allowing them to provide better service to specific types of businesses.

- Working in large corporations can be repetitive and lack the ability to make a significant impact.

- Early work experiences, such as being a busboy and doing door-to-door sales, can provide valuable lessons and insights for future endeavors. Starting a business as a side project while working full-time can lead to unexpected opportunities and success.

- Passion and interest in a specific industry or niche can drive the creation of a successful business.

- Experimenting with different business ideas and being open to pivoting can lead to finding the right business model.

- Focusing on providing affordable and high-quality services in a high-trust industry can lead to customer satisfaction and referrals.