How Kevin Lawson's Solid Sales Strategies Are Building Sustainable Businesses

How to Scale a Business

Sales expert Kevin Lawson is here to talk about transforming standard sales operations into powerful systems for substantial business growth. Kevin shares insightful anecdotes from his own experiences, from humble beginnings in a garage-run family business to developing sophisticated sales strategies that significantly enhance organizational performance. The conversation dives deep into the importance of structured sales processes, revealing how a well-designed system can lead to a 17% increase in sales and forge stronger, more meaningful customer relationships. Whether you're a startup founder or a seasoned business owner, this episode offers invaluable advice on scaling your enterprise efficiently and sustainably.

Chapters:

• 00:00:00 - Meet Kevin Lawson: The Sales Strategist with a Tall Presence
• 01:06:00 - From Garage Sales to CEO: Kevin's Journey to the Top
• 02:18:00 - Why Robust Sales Systems are the Backbone of Business Growth
• 03:25:00 - Rethinking Sales: Beyond the Conventional
• 06:21:00 - Leveraging Structure for Superior Sales Results
• 09:45:00 - Exploring Sales Misconceptions and Transformative Approaches
• 13:53:00 - Anatomy of an Effective Sales Process: Insights from Kevin
• 17:27:00 - Unpacking the 'Sterilized' Approach in Sales Techniques
• 20:04:00 - Connect with Kevin & Key Takeaways on Scaling Your Business Smartly

Links And Resources:

• Kevin on LinkedIn
• Lighthouse Sales Advisors
• Two Tall Guys Talking Sales Podcast
• Two Tall Guys Talking Sales on YouTube
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!